Media Release - From POOLCORP

For Immediate Release Date: May 26, 2009
Contact: Dominick Latino Corporate Director, Marketing Phone Number: (985) 801-5156 Cell Phone Number: (985) 249-1648 E-mail: dominick.latino@poolcorp.com

POOLCORP Announces Summer Promos Designed to Help Grow the Industry

Industry leader provides opportunities for pool and spa professionals to sustain and grow business

COVINGTON, LA – POOLCORP is launching Summer Promos to help pool and spa professionals reach consumers and grow their businesses. The Summer Promos feature attention-grabbing, multi-layered, turn-key marketing pieces, including direct mail postcards, door hangers, etc., that can be used by pool and spa professionals to increase awareness and drive sales. Available to all SCP and Superior customers, POOLCORP offers the following Summer marketing promotions:

The 5-5-10 promo offers pool builders the tools they need to target new customers around their current job sites. A promo called Protect Your Investment arms service professionals with tools to convince their customers of the importance of maintaining their pool service during these tough economic times. The Staycation promo helps builders convince consumers to make a vacation investment right in their own backyards, while the Happy Pool and Retail Blockbuster promos encourage existing pool owners that it's time to remodel and upgrade their equipment and backyard leisure products.

Pool Dealers can find complete details for my poolmarketing.com. Prices to participate in the Summer Promos range from $495-$550 (depending on the promotion). For more information on other available marketing tools, call 1-888-GRO-POOL.

POOLCORP is the largest wholesale distributor of swimming pool and related backyard products. The company operates over 270 sales centers worldwide, distributing more than 100,000 products to roughly 70,000 wholesale customers. For more information, about POOLCORP, visit www.poolcorp.com.

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