Mission Statement
To provide exceptional value to our customers and suppliers, creating exceptional return for our shareholders while providing exceptional opportunities for our employees.
Vision Statement Be the best worldwide distributor of outdoor lifestyle products that include all products relating to swimming pools, irrigation and other products that enhance the quality of outdoor home life.
Future Goals There are roughly 70 million homes in the United States that have both the yard space and the economic capacity to add a pool. Of that number, only 13
percent currently own a pool, indicating a wide-open market of potential pool owners. A steady stream of new homes only adds to this overall market, creating even more fertile ground for pool development.
In terms of growth, the pool industry has historically been a steady performer until the declines experienced in new swimming pool construction between
2006 and 2009. We believe there is potential for significant sales recovery over the next several years, driven by both the aging of the installed base of in ground pools and pent up demand for replacement and retrofit activity that consumers have deferred due to recent market conditions. We also anticipate that new pool and irrigation construction activities will gradually begin to return
to more normalized levels, but we expect the replacement and refurbish market will rebound before the new construction market and believe it may be 2011 before there is growth in new construction activities. We expect that sales levels should once again benefit from long term industry growth dynamics and that over the long-term the industry will return to an annual growth rate of approximately 2% to 6% when the overall economy rebounds and the real
estate and credit markets revert to normal.
POOLCORP's expanding product offerings and markets place the company in a highly favorable position to capture a large portion of that business. Pool ownership delivers a wealth of benefits - from relaxation and entertainment to family togetherness and exercise - and these ideals never go out of style.
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